Banner County of Texas 

Contemplating moving to Cooke County

in 1910? Hoping to convince people that that

was a good decision, the Chamber of Commerce

published a special advertisng pamphlet. 

The Chamber of Commerce pamphlet started by proclaiming that the 
city of Gainesville and the banner county of Texas (Cooke County) is “where 
life is worth living and business worthwhile.” Gainesville was described 
as a “beautiful city of happy homes and prosperous people, proud of her 
splendid parks and pure water; paved street and civic pride which invites 
your attention to her numerous advantages, large trade territory and 
pleasant home surroundings.” The authors announced that “if you 
contemplated the making of an ideal home or the establishment of a business 
or factory Gainesville meets all of your requirements.” 
In 1910, the population of Cooke County was 26,603, leaving a great 
deal of unoccupied land available for farmers. With that in mind, the 
pamphlet related that “improved lands in the county may be purchased 
at prices ranging from $35 to $75 per acre; unimproved from $15 to $25. 
These prices are 25 per cent lower than lands of the same fertility in other 
sections of Texas.” It was important for prospective residents to know that 
“Cooke County farmers do not have to depend upon cotton exclusively. 
Wheat, oats, milo maize, and fruits of all kins make farming in Cooke County 
much safer than in other sections.” By that point, hundreds of first prizes 
had been won by Cooke County products at State and International Fairs 
with the county becoming known as the “Banner County of Texas”. With 
the county’s reputation as a “Banner County” and the Chamber of Commerce 
pamphlet in front of them, possibly many farmers and residents were drawn 
to this area. 

Morton Museum of Cooke County 
 

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